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C H O O S E  B E T T E R

Artisans: Ayesha Abed Foundation

Country: Bangladesh

Material: 100% cotton

Size: 50cm x 50cm 


The Anan Cushion Cover has been hand-stitched by women such as Rubya Begum who can make a living from her handicraft since she started working for the Ayesha Abed Foundation. The technique they use to make the beautiful pattern is called Kantha. Kantha originates from the way in which Bengali housewives mended old clothes by taking out a strand of thread from the colourful border of their saris and making simple designs with it. Even today this craft is an important artistic mean of self-expression for both urban and rural women in Bangladesh. 

FOLKDAYS - Anan Cushion Cover (with filling)

  • FOLKDAYS business model is geared at creating social impact through sustainable business in three ways.

    Decent income

    Decent income allows craftspeople to preserve and promote their traditional handicraft tradition and cultural heritage. 

    We buy directly from our artisans and pay a fair, self-determined price for each product without suppressing wages or encouraging dumping. Unlike most other fashion labels, we often also pay our producers in advance to relieve them of having to shoulder raw material and production costs. Finally, we connect our artisans to other buyers and explicitly do not reserve the right to be the sole buyer of jointly developed products, thereby allowing them to independently grow their business.

    Social business support

    Our producers are hand-picked for the quality of their craft as well as alignment with our values. We work with many women-run businesses, indigenous peoples and support a variety of social businesses in places like India, Cambodia or Peru. 

    At FOLKDAYS, Made in Bangladesh or Made in Ethiopia does not stand for below-minimum wages and exploitation. We provide additional fair income and self-determined, flexible, part-time work to subsistence farmers, mothers, and people in remote communities.

    Shaping the discourse and values in fashion

    Our fair fashion, accessories and interior items do not follow short term trends and are designed to last. Far from the fast fashion hype, we hope that we can awaken your appreciation for quality materials and bring you joy without creating a need for overconsumption.

    You also won't find us announcing a sale. Our prices reflect the true value of a high quality, handcrafted product to which we add a 50% markup that allows us to pay our staff and run a profitable business. We are transparent about this, because we want you to be conscious about and this idea with every product you buy.