The Modern Style extends the life cycle of luxury fashion items, empowering women to shop sustainably without compromising on style. They curate pre-loved designer and vintage clothing with a focus on timeless staples that sit seamlessly alongside your modern wardrobe. Each piece is hand-selected for it's quality, longevity and versatility, becoming the foundations from which to build a capsule wardrobe you'll be wearing for seasons to come.
Sustainability underpins everything we do. The Modern Style believes in buying less, buying better and making it last. It is their mission to make shopping second hand a luxury experience to encourage a slower and more mindful approach to style. They believe that shopping second hand is one of the most sustainable ways to shop because it utilises what already exists and minimises environmental impact.
The Modern Style collections feature pre-loved pieces by Celine, Joseph, Armani, Max Mara, YSL, Prada and more designers who share our love of timeless simplicity. The focus is on wear-forever blazers, timeless trousers, simple shirts and classic coats in a neutral colour palette that transcends the seasons.
They believe that this a truly modern approach to style, hence our name.
Founded in 2020 by Olivia Roseanna.
The Modern Styles latest collection features a selection of pieces which are available to buy from our Mayfair pop up store. Each piece has been carefully chosen to sit seamlessly alongside your modern wardrobe.
Come visit us at 68 Duke Street and try the collection on for yourself.