HuskeeCup features coffee husk as a raw material. It is made from a unique eco-composite polymer which has been chosen after undergoing extensive research and development.
While it may seem counter-intuitive, the primary polymer they have chosen is a plastic called polypropylene. Why plastic you may ask? They chose Polypropylene with the following goals in mind:
Producing a product that is durable, withstanding the rigours of the café environment
Producing a cup whose materiality complement and highlight the innovative design features
Creating a material that can be recycled, reused and re-purposed at the end of its life, in an environmentally friendly and efficient way.
When combined with coffee husk, the relative low energy consumption, ease of recyclability and enhanced strength/durability of polypropylene produces a product that lasts longer and therefore significantly reduces the environmental impact in the long run. Huskee will continue to evolve and improve our formula, looking for more biopolymers and combinations that can meet and exceed these objectives.
Huskee only offer a natural (no dyes, just the colour of our husk) and one with a charcoal pigment. Whilst they think they look great, the real reason is so that they are easy to separate and recycle at their end of life.
End of Life
HuskeeCups generally live a long & full life. But at the end, they want them back! They are inviting every Swap cafe to be a collection point for any used or damaged HuskeeCups.
Not only do they want to spare our oceans and landfill from single-use, they want to spare them from longer lived products too! They need to extend every single product to its absolute maximum.
Certified B Corporations® are at their essence, business who balance profit with purpose.
As a design company who makes consumer goods, there is an impact associated with our sourcing of coffee husk, offshore manufacturing and global shipping to name but a few. To offer sustainable alternatives to single-use and reduce waste but pay no attention to the process by which goods arrive to market, would undo any environmental gains.
Our purpose also extends to a commitment to our employees and customers. To be a fair and equitable employer who is accountable to all our stakeholders including every wholesaler, cafe partner and coffee drinker who chooses Huskee products and services to run a more impactful business and lead a more sustainable life.
The vigorous certification process has five assessment areas which help businesses measure their impact in a holistic way and help benchmark best practice. It includes Community, Environment, Workers, Governance and Customers and is an ongoing and transparent process, requiring verification every three years.
This process helped us not only ask deeper questions but questions we hadn’t considered. Rather than focusing on big wins in one area, the impact score is made up of lots of little things. In fact the B Impact Assessment which assesses businesses, aims to recognise those companies as B Corporations that create positive impact in multiple impact areas.
For us it included the use of green energy, minimal and responsible packaging, employee policies and enforcing offshore manufacturer compliance and working conditions. This helped us transition from shareholder priority to stakeholder priority and has been enshrined into our constitution.
Our B Corp rating is readily available here and provides us with a roadmap for improvement. Our journey has only just begun and through B Corp we will continue to learn, grow and be a business that is a force for good.