Goodbye fast fashion, hello timeless classics. Welcome to the Zero-Living Mayfair x The Modern Style SS21 spring/summer collection.
The fashion industry is a serial offender when it comes to damaging the environment. But, as consumers, we have the power to help drive change. By choosing clothes that are made to last, extending their life through care and repair, and making sure they go to a good home when it’s finally time to say goodbye, you can help to reduce the impact clothing has on the environment.
Accounting for about 10% of global carbon emissions and nearly 20% of wastewater, not to mention pollution from fabric dyes, chronic workers’ rights issues and using more energy than both aviation and shipping combined, the fashion industry has a lot to answer for. With the rise of fast fashion and the associated 400% rise in the annual production of new clothes over the past 20 years, this problem is not going away on its own.
By reducing demand for new clothes, we can help to change things for the better. The Ellen MacArthur Foundation found that the average number of times a piece of clothing is worn decreased by 36% between 2000 and 2015. Here are two simple ways to help, without compromising your look: shop second hand, naturally extending the lifecycle of clothing, and choose items that will last year-on-year – both in durability and style.
That’s why we’ve teamed up with The Modern Style to create a spring/summer collection of pre-loved designer and vintage clothes, curated to include timeless yet effortlessly modern wardrobe essentials that transcend seasonal trends and can become a staple of your wardrobe for years to come.
The Modern Style extends the life cycle of luxury fashion items, empowering women to shop sustainably without compromising on style. Each piece is hand-selected for its quality, longevity and versatility, including pre-loved pieces from designers who share the love of timeless simplicity such as Celine, Joseph, Armani, Max Mara, YSL, Prada. The focus of The Modern Style is on wear-forever blazers, timeless trousers, simple shirts and classic coats in a neutral colour palette that transcends the seasons.
Check out the Zero-Living Mayfair x The Modern Style SS21 collection at our sustainable pop-up at 68 Duke Street, Mayfair.