Who We Are

A Conscious Consuming Lifestyle Platform


Founded in 2018 after struggling to find a place to shop for well-designed products from sustainable sources Natalie started

Zero-Living the conscious consuming lifestyle platform.

Creating a space for start ups and local brands to showcase their planet-friendly products, committed to opening up opportunities within local communities and dedicated to raising awareness about climate change.

Zero-Living aims to change the way we currently shop, selling high quality products designed to last and with the ethos of 'choose-better' helping to reduce waste and creating a more conscious buying mindset.

Dedicated to equality for all and understanding the imperative need to change. Ensuring that every individual has an equal opportunity to make the most of their lives and talents. Believing that no one should have poorer life chances because of their gender, race, disability or background.

Community interaction is key to Zero-Living, with Natalie hosting a range of events including hands-on workshops, brand talks and bespoke pop-ups aiming to reconnect and empower individuals with a new way of consuming.

Together we can make the future green and equal for all.


We are currently part of the WEN community - Women taking action for a healthier planet

Wen acts to achieve equality, justice and joy at the point where gender and environmental issues meet.

We work both in East London and nationally to support women and grass-root movements. Our mission is to achieve environmental justice, and we do this through providing women with equal access to knowledge, resources and opportunities to better their day-to-day experience.

Our work is diverse. Whether it’s local food growing, green care in women’s refuges or our Environmenstrual campaign – all of our projects and campaigns have women and the environment at their heart.

We donate to UNICEF as part of our Covid19 We Care packages - Supporting children in need across the world

We donate to Steven Laurence charitybuilding carees, building communities and building a fairer society for all.

Lots of our brands also work with give back schemes and charities, supporting communities and giving back to the planet.


Y.O.U Underwear - Donating to Smalls For All

Palm of Feronia - Off Set Earth

Grace & Green - Unmentionables

Wunder Workshop - 1% Promise

and many more...